Key takeaways Prices ending in ‘990’ or ‘900’ create an illusion of value, while round numbers can signal prestige. The first price a buyer sees shapes real estate pricing psychology and becomes the benchmark for all future negotiations. Pricing strategies must align with the seller’s primary goal: achieving the highest possible price, or selling the home quickly. When selling a home, the price...
Finding the perfect home just got easier. Here’s how to jump in. AI is quickly changing how people find homes and interact with the real estate market. More and more consumers are starting their searches on tools like ChatGPT and Gemini without ever interacting with traditional search platforms, preferring to find homes through conversation and questions. With homebuyers also increasingly picky in...
A lot of buyers are stuck in “wait and see” mode right...
Lowball offer key takeaways: A lowball offer is typically 10-30% below a home’s asking price and can be a smart strategy when based on market data and property condition. Timing and research are essential—lowball offers work best when a home is overpriced, needs repairs, or has been on the market for a while. Respectful negotiation matters; a well-reasoned offer and professional communication...
Heat waves continue to affect most of the U.S. this summer. Here's how you can protect your HVAC system during the heat and conserve energy...
On game days, football fans know the drill: long drives, crowded parking lots, and packed exits that stretch the day far beyond kickoff. A study of traffic near Yankee Stadium found travel times rose by more than 6% on game days, showing just how much major events can clog city streets. Meanwhile, cities and teams are rethinking how stadiums connect to their surroundings. For example, the Washington...
When buying a home or refinancing, one of the biggest decisions you’ll make is choosing between a 15-year and 30-year mortgage. Whether you’re looking at homes for sale in Los Angeles, CA or exploring properties in Austin, TX, the loan term you choose can impact your monthly payments, interest costs, and long-term financial goals. In this Redfin article, we’ll explain how 15-year and 30-year...
If it feels like you’re seeing new construction signs pop up everywhere, you’re not...
A home you can build faster than an Ikea...
Heat waves continue to affect most of the U.S. this summer. Here's how you can protect your HVAC system during the heat and conserve energy...
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